 AON Case Studies |
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INCITE was tasked with the job of enhancing Aon’s reputation in the market and communicating Aon’s offering on multiple levels, television being one of them.
Aon Botswana’s Television & Radio Campaign
The Brief
1. Illustrate the various product offerings at Aon Botswana (i.e. insurance broking, risk management, life & employee benefits and pension administration).
2. Show strength of Aon’s human resource in dealing with work load – which in turn results in speed and efficiency. The acquisition of Glenrand MIB has increased pool of skills and talent.
3. IT infrastructure of Aon is unparalleled.
4. Illustrate Aon’s accessibility through their branch network in Phikwe, Francistown, Maun and Gaborone.
5. Illustrate Aon’s ethical standards – credible.
The Execution
Our solution was to integrate our print communication into a singular concept, which developed from getting to know exactly what it is that Aon does for the management of risk for companies and individuals. We simplified the ads by capturing the essence in a clean copy line at the bottom, and also removing anything superfluous that would detract from the message. This visual solution maintains its effectiveness and flexibility.
The Result
From the moment we took over full brand custodianship, Aon received prominence, maintained top-of-mind awareness in the hearts of the target market and the great confusion of who and what Aon is, has been greatly dispelled. This was the initial platform that we laid to ensure the future brand development, growth and success.